Yo-Zuri has been manufacturing high-quality fishing lures, lines and leaders in Japan for over 50 years and is shipping them all over the world. Because of the quality, the products have withstood the test of time and continue to be more sought after than many other fishing lures or inferior imitations. Yo-Zuri has developed technologically advanced fishing products that are at the forefront of the industry and have become one of the highest rated hardbaits in the world. Yo-Zuri lures are made to look extra realistic, have unique actions and help every angler experience their best fishing days.