Westin Scandinavia experienced its origin already in 1952 by Ingvar Westin. Quickly, the very small carving workshop became a large fishing company, known first in Sweden and later throughout Europe. Due to the attention to detail and the perfectionist work on all products, Westin is now a household name for every predator fisherman. Innovation, passion and especially the hunt for big fish are the focus of this company, which is especially known for high-quality rods and particularly catchy lures.