Probably no other brand has had such a great impact on modern fishing as Shimano. The Japanese manufacturer regularly revolutionizes modern spinning reels, always aiming for perfection. Countless technologies have contributed to lighter, more durable and more powerful reels that are used all over the world in the most diverse situations. However, Shimano does not focus exclusively on reels: Also, rods, lures, lines and many other accessories are manufactured according to the same standards and enjoy unbroken popularity. Shimano stands for quality and innovation like almost no other manufacturer and is for good reason one of the most popular and trusted brands in the world.