From a small hobby workshop to a huge and respected corporation. The founder Mads Grosell has managed to develop Savage Gear from a hobby of his to a leading company in fishing. The Danish company stands especially for regular innovations in lures, especially softbaits. But they also produces rods, reels, leaders, tools and many other important things. Savage Gear has never lost its goal to sell quality products at a fair price and stands behind this concept like hardly any other manufacturer. The impressive thing is: Everything Savage Gear touches becomes good! Behind this is a large team of pro anglers and developers who always strive for the best.