Nays has gotten off to a start like almost no other company before it. Founded in 2019 by Dustin Schöne, the high-quality lures have quickly established themselves and proven their incredible catchability in various YouTube formats, as well as on countless waters around the corner. The brand specializes in modern predator fishing with pike, zander and perch as the primary target fish. Nays continues the incredible success of the lures with the development of a high-quality rod series with great performance, consolidating the position of a fresh and successful company that sets standards.