Since Alfa Fishing Products was founded in 2010, the Finnish company's focus has been on design and innovation. And since day one, design and innovation have been the most important factors driving Alfa Fishing Products. The aim is to provide anglers with unique and novel products that will challenge the way anglers think and the way they think about fly fishing. Particularly popular are Alfa's colourful fly reels, which you can find in many different sizes to cover every situation on the water.